CLICKIT
SEO
Your team of Search Specialists
What exactly is Search Engine Optimization?
SEO tends to be a catch-all phrase that people use for Search Engine Optimization, Search Engine Marketing (SEM), and now AI Optimization for AI search. SEO actually refers to building your website properly with content, technical fixes, backlinks and other behind the scenes techniques to rank your site on the various search engines. SEM is adds, often called PPC, and AI Optimization is all about building and provisioning your site appear in AI Snapshots and to be quoted in AI answers.
ClickIt Digital has different SEO packages we can offer to help improve your search presence. We can work to provision existing sites with a better SEO backend, we can build you a new fully optimized website to anchor your SEO efforts, and we can provide the ongoing backlinking and content modification needed to help you move up the ranking.
What does your business need?
Frequently Asked Questions
SEO Services
- Keyword Research
- Google MyBusiness
- AI Content
- Technical SEO
- Backlinks
- Directory Listings
- Blogs
Questions?
Search engine optimization
SEO Options Explained
The fight for the top spot in search rankings began as soon as the first search engine was launched, and it’s only become more complicated since. Now, with the advent of advanced algorithms, AI, the idea of search intent, and AI answers being built into search engines the optimization landscape is changing at a record pace. Any true optimization effort starts with the website and Google MyBusiness page and includes many off-site efforts, ultimately improving your ranking with important search terms. Our team will help to determine what those terms are and assure your brand is positioned to maximize their effectiveness.
01
SEO Booster Shot
The SEO Boosters Shot is a proprietary ClickIt Digital offering intended to be an entry level option into the search engine optimization landscape. While not intended to be a long-term solution, the Booster shot addresses onsite issues, improves your domain authority, directory listings, and creates a backlink foundation, among other things, intended to create a solid foundation to promote natural growth or further intentional campaigns.
02
Local SEO
Many businesses, particularly if the business is a brick-and-mortar or local service business, are primarily concerned about ranking and appearing on local searches. While once a general effort, local SEO has grown into a very specific and highly competitive effort anchored primarily around Google Map rankings and generative AI searches.
Local efforts turn a business’s physical presence into digital gravity. When your Google Business profile, citations, and on-page signals line up, search engines are far more likely to place you into the coveted “Map Pack” and voice-driven “near me” answers. That visibility matters: in 2025, more than half of smartphone searches carry local intent, and zero-click results mean customers often decide without ever hitting your website. Bottom line: consistent optimized local signals don’t just help people find you – they convert high-intent neighbors into loyal, repeat customers while competitors wonder why foot traffic walked past their door.
03
Full SEO Efforts
For a business, such as a tourism-based attraction or a national E-Commerce brand, that needs to attract a wide local and non-local audience, a full-scale SEO effort is necessary. A successful large scale search engine optimization program starts with a solid technical base: fast page loads, clean site architecture, mobile responsiveness, and structured data for products, FAQs, and destinations so search engines can read and display your information accurately. From there, an organic content plan that matches real search intent, utilizes detailed product or package pages, and guides that answer pre-purchase questions is key to a successful strategy.
A full-scale SEO campaign also compounds marketing efficiency. Organic listings continue generating clicks long after paid budgets are spent, lowering customer‑acquisition cost and smoothing seasonal revenue swings that are common in travel and retail. At the same time, consistent top‑of‑SERP placement, rich snippets, and review stars reinforce brand legitimacy, making consumers more comfortable completing high‑ticket bookings or large carts online.
Finally, search engines—and the AI assistants that rely on them—now evaluate expertise, authority, and trust at a domain‑wide level. A deliberate, coast‑to‑coast effort ensures your site’s technical health, content depth, and backlink profile send a unified “industry leader” signal. Without that foundation, even the best ads or social campaigns risk pushing users to a brand that’s invisible the next time they type or ask, “What’s the best place to buy?
