CLICKIT
SEM
Your Paid Ad Specialists
Deploy the ads that will work for you
Paid Ads come in two main forms, either Cost-Per-Click (CPC) ads or Paid Impressions and both have their uses. CPC ads are often used to target consumers looking for what you offer, where impression-based ads are great for getting your message in front of a wide audience. While Google Ads and Meta ads are typically the most popular options, there is a wide variety of options available for your business.
Beyond the familiar search and social platforms, paid advertising now spans an entire ecosystem of channels and formats you can mix-and-match to fit your goals and budget. Video ads on YouTube or Connected TV let you tell a richer story to hyper-targeted demographics. LinkedIn Sponsored Content is ideal for B2B lead generation, and dynamic remarketing banners “follow” past visitors with products they viewed, nudging them back to purchase. By selecting the right blend of networks, bid strategies, and creative assets, we turn paid media from a cost center into a scalable growth engine.
What will work best for you business?
Frequently Asked Questions
Paid Ad Options
- Google Ads
- Meta Ads
- LinkedIn Ads
- YouYube / Video Ads
- TikTok
- Streaming Ads
- SnapChat
Questions?
What type of paid ads does
Your Business Need?
All businesses can benefit from paid ads. The premise is not new, but the platforms have changed. Paid ads allow you to put your business and your brand in front of a targeted, engaged audience. Target those who are the most likely to purchase from you where they already exist on Socail media platforms, streaming platforms, search engines, apps, and websites.
01
PPC Ads
Pay‑per‑click (PPC) advertising is a digital marketing model in which you bid to display paid ads on search engines, social networks, and other platforms, paying only when someone actually clicks. In the background, each impression enters a real‑time auction: your bid, ad relevance, and expected click‑through rate combine to generate an “ad rank.” If you win, your ad appears—often above organic results on Google or in a reserved slot on Meta, LinkedIn, or Amazon—and you’re charged a few cents to several dollars per click, depending on competition.
Marketers use PPC for three core goals: instant visibility, because ads can go live the same day and target high‑intent keywords or audience segments; precise budgeting and measurement, since platforms report cost‑per‑click, conversions, and ROI in real time; and strategic versatility, from launching new products and testing messaging to remarketing past visitors and filling gaps while long‑term SEO efforts ramp up. In short, PPC is a controllable, data‑rich way to put your offer in front of the right people exactly when they’re ready to act.
02
Paid Impression Ads
Impression‑based advertising—typically bought on a CPM (cost per thousand impressions) model—is a paid ad model that charges you every time an ad is shown, whether or not anyone clicks. Each impression is sold in a real‑time programmatic auction: the winning creative renders on a webpage, in a social feed, or during a connected‑TV stream, the platform records a view, and you pay a fraction of a cent. Because costs aren’t tied to clicks, the objective shifts from immediate action to broad reach and controlled frequency.
Brands rely on this format of paid ads to blanket target audiences with consistent exposure, planting early awareness before purchase intent fully forms. Rich‑media banners and short video spots convey brand story and visual identity even if viewers never interact, shaping perception over repeated views. Impression‑based campaigns also lay the upper‑funnel groundwork for performance channels—retargeting, PPC, email—that step in later to convert familiarity into revenue. In short, these ads excel at making sure potential customers know you exist and remember you when it’s time to buy.
03
Streaming ads
Similar to the old fashioned tv ads, streaming ads—often called OTT or connected‑TV (CTV) advertising—is a paid ad model that places video spots inside the shows and movies people watch on smart TVs, streaming boxes, game consoles, and the ad‑supported tiers of services such as Netflix. Inventory is sold in real‑time programmatic auctions: a platform weighs your bid, the audience you want to reach, and the creative’s relevance, then serves the winning ad and records an impression that is usually billed on a CPM basis. Because delivery happens over the internet, advertisers can apply demographic, behavioral, and location targeting far beyond what linear television allows, and they can pull view‑through and completion reports within hours of launch.
Businesses rely on streaming ads to reach viewers who have left cable and to extend the reach of national TV buys with digital‑style precision. In the U.S., advertising now accounts for 64 % of new OTT revenue growth, and Netflix’s fast‑growing ad‑supported tier—now more than 94 million users—has helped the company project a doubling of ad revenue this year. Industry tracking shows CTV’s share of total television time still climbing, giving brands both scale and accountability: a :15‑second awareness spot on the living‑room screen can be followed by retargeted, shoppable messages on mobile devices. The result is a channel that combines big‑screen storytelling with the measurable performance marketers expect from digital media.
